> For the complete documentation index, see [llms.txt](https://help.cleartrust.cc/cleartrusts-role-in-digital-advertising/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.cleartrust.cc/cleartrusts-role-in-digital-advertising/how-to-use-cleartrust-with-existing-tracker/how-to-use-cleartrust-with-existing-trackers.md).

# How to Use ClearTrust with Existing Trackers

### <mark style="color:blue;">**Introduction**</mark>

Affiliate networks often rely on trusted tracking platforms like Everflow, Tune, Singular, Segment, and others to monitor campaign performance. However, even with these systems in place, integrating ClearTrust’s tracking link can significantly enhance your tracking capabalities and Fraud detection.

ClearTrust offers a flexible approach to integrating its tracking  link at various stages of your tracking process. This guide explains the three levels of integration, the steps involved, and the pros and cons of each option. With these insights, ad networks can optimize their campaigns and safeguard their advertising traffic.

***

### <mark style="color:blue;">**Integration Levels**</mark>

ClearTrust  links can be integrated into your existing tracker links at three different stages:

1. <mark style="color:blue;">**Option 1: Giving ClearTrust Tracker Link to Affiliates**</mark>
2. <mark style="color:blue;">**Option 2: Giving Existing Tracker link to Affiliates**</mark>
3. <mark style="color:blue;">**Option 3: Placing ClearTrust Pixels on Landing Page**</mark>

Each integration has its unique implementation flow, benefits, and limitations. Below, we explain each option in detail, supported by technical flowcharts.

***

#### <mark style="color:blue;">**Option 1: Giving ClearTrust Tracking Link to Affiliates**</mark>

<mark style="color:blue;">**Overview**</mark>**:** In this option, your existing tracker link is provided to ClearTrust. Using this tracking link, ClearTrust generates its own tracking link, which is then rolled out to the affiliates.  This ensures ClearTrust is the first point of interaction, providing optimal tracking capabilities.

#### <mark style="color:blue;">**Action Process:**</mark>

1. User clicks the affiliate link.
2. The request is directed to ClearTrust tracker link.
3. ClearTrust redirects the request to your existing tracker link.
4. The tracker then redirects to the advertiser’s landing page.

<mark style="color:blue;">\*\*</mark><mark style="color:blue;">**Flow:**</mark>

```
[User Clicks Ad] ➞ [ClearTrust Tracking Link] ➞ [Existing Tracking Link] ➞ [Landing Page]
```

<mark style="color:blue;">**Benefits:**</mark>

* <mark style="color:blue;">**Optimal tracking capabilities**</mark>**:** No masking of information is possible by fraud agents.
* <mark style="color:blue;">**Real-time Tracking**</mark>**:** Tracking capabilities are optimized at the earliest stage.
* <mark style="color:blue;">**Ease of Implementation**</mark>**:** Can be executed at the marketing level.

<mark style="color:blue;">**Challenges:**</mark>

* If affiliates are already using existing tracker link, then it would be a behavioural change for them.

***

### <mark style="color:blue;">Option 2: Giving Existing Tracker link to Affiliates</mark>

Overview: Here, ClearTrust is provided with your landing page URL. Using that, ClearTrust generates its own tracking link, which is added to the existing tracker and then the existing tracker provides tracking link to the affiliates. The ClearTrust tracking begins at the mid-level. Here, tracking is dependent on the values passed by the existing tracker, which  in some conditions may be masked, presenting a slight handicap.

### <mark style="color:blue;">**Action Process:**</mark>

1. User clicks the affiliate link.
2. The request is directed to your existing tracking link.
3. The tracker redirects the request to ClearTrust link  for ClearTrust redirects to the advertiser’s landing page.

<mark style="color:blue;">\*\*</mark><mark style="color:blue;">**Flow:**</mark>

```
[User Clicks Ad] ➞ [Existing Tracking Link] ➞ [ClearTrust Tracking Link] ➞ [Landing Page]
```

<mark style="color:blue;">**Benefits:**</mark>

* <mark style="color:blue;">**Flexibility:**</mark> Allows integration without overhauling existing tracker infrastructure.
* <mark style="color:blue;">**Marketing-Level Integration**</mark>**:** Does not require extensive technical changes.

<mark style="color:blue;">**Challenges:**</mark>

* ClearTrust tracking is dependent on values passed by the existing tracker.
* <mark style="color:blue;">**Risk of Masked Information:**</mark> Fraud agents may obscure some information before reaching ClearTrust.

***

#### <mark style="color:blue;">**Option 3: Placing ClearTrust Pixels on Landing Page**</mark>

<mark style="color:blue;">**Overview**</mark>**:** In this option, ClearTrust pixels are integrated at the advertiser’s landing page .Tracking capabilities are activated at the final stage of the user journey.

#### <mark style="color:blue;">**Action Process:**</mark>

1. User clicks the affiliate link.
2. The request is directed to your existing tracking link.
3. The tracker redirects to the advertiser’s landing page.
4. ClearTrust monitors traffic using the JS tag at the landing page.

<mark style="color:blue;">\*\*</mark><mark style="color:blue;">**Flow:**</mark>

```
[User Clicks Ad] ➞ [Existing Tracking Link] ➞ [Landing Page & ClearTrust Pixels Loaded Together]
```

<mark style="color:blue;">**Benefits:**</mark>

* <mark style="color:blue;">**Viewability Tracking**</mark>**:** Provides insights into the visibility of the landing page.
* <mark style="color:blue;">**Minimal Disruption**</mark>**:** Does not interfere with existing tracking processes.

<mark style="color:blue;">**Challenges:**</mark>

* \*\*ClearTrust tracking depends on the values passed by the existing tracker\*\*
* <mark style="color:blue;">**Tech-Level Involvement**</mark>**:** Requires support from the advertiser’s technical team for integration.
* Fraud detection is at a page view level.
* <mark style="color:blue;">**Conclusion**</mark>

While all three integration options can enhance tracking capabilities and Fraud detection, **Option 1: Giving ClearTrust Tracking Link to Affiliates** offers the best results with optimal tracking capabilities.  **Option 2: Giving landing page URL to ClearTrust** is a practical choice for established tracking systems, while **Option 3: Placing ClearTrust Pixels on Landing Page** provides added viewability insights but requires technical involvement.

By integrating ClearTrust with your existing tracking links, you equip your campaigns with a powerful tool to detect and mitigate fraud, improving ROI and traffic quality.

For more details or to begin your integration, contact the ClearTrust team today!